The products that customers buy after comparing suitability of products are classified as?
Correct answer: D. shopping products
- A. non-shopping products
- B. unsought products
- C. specialty products
- D. shopping products
Explanation
Shopping products are selected after consumers compare alternatives on factors such as quality, price, style, and suitability. Specialty products, by contrast, have distinctive characteristics for which buyers make a special effort.
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