The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?
Correct answer: C. sense of mission marketing
- A. sense of broad marketing
- B. sense of vision marketing
- C. sense of mission marketing
- D. societal marketing
Explanation
A sense of mission marketing requires the firm to express its mission in broad social terms rather than narrowly describing the product it sells. This gives the company a wider customer and societal purpose.
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