According to brand personality traits, the 'ruggedness' is concluded as brand being?
Correct answer: A. outdoorsy and tough
- A. outdoorsy and tough
- B. cheerful and wholesomeness
- C. daring and imaginative
- D. charming and upper class
Explanation
In brand personality, ruggedness suggests an outdoorsy, strong, durable, and tough character. Cheerful, daring, or upper-class qualities belong to other personality dimensions.
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