The positioning statement must state the category of brands and its?
Correct answer: A. points of differences
- A. points of differences
- B. price
- C. place
- D. distribution channel
Explanation
A positioning statement identifies the target category or frame of reference and explains how the brand is different through its points of difference. Price, place, and distribution are marketing-mix decisions rather than the core positioning statement.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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