Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of?
Correct answer: B. usage rate
- A. user status
- B. usage rate
- C. loyalty status
- D. benefits sought
Explanation
Usage rate classifies customers by how frequently or heavily they use a product, and visiting a Burger King store about 13 times a month indicates heavy usage. Loyalty status instead measures commitment to a particular brand.
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