The low involved buying behavior of consumers while perceiving significant differences between brands is called?
Correct answer: B. variety seeking buying behavior
- A. complex buying behavior
- B. variety seeking buying behavior
- C. dissonance reducing buying behavior
- D. habitual buying behavior
Explanation
Low involvement combined with significant perceived differences among brands produces variety-seeking buying behavior, where consumers switch brands for change. Complex buying involves high involvement as well as major brand differences.
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