Free Marketing MCQs with Answers

• A. word appreciation test
• B. graphic appreciation test
• C. completely unstructured
• D. word association

Explanation: In word association, the respondent gives the first word or idea that comes to mind after seeing a stimulus.

• A. data sources
• B. observational research
• C. objective research
• D. applied research

Explanation: Primary data is collected firsthand, while secondary data comes from existing sources; together, these are classified by their data…

• A. unit metrics
• B. procedural metrics
• C. marketing external metrics
• D. sampling metrics

Explanation: Consumer satisfaction measures how customers evaluate their experience with a company or offering, so it is an external marketing metric.

• A. completely unstructured
• B. word association
• C. sentence completion
• D. thematic appreciation test

Explanation: Sentence completion presents an incomplete sentence and asks respondents to supply the missing ending, often revealing attitudes or…

• A. quality metrics
• B. loyalty metrics
• C. internal marketing metrics
• D. perceived metrics

Explanation: Employees’ willingness to change reflects their attitudes and readiness within the organisation, so it is an internal marketing metric.

• A. survey research
• B. focus group researcher
• C. ethnographic research
• D. observational research

Explanation: Survey research uses structured questions to measure people’s knowledge, preferences, beliefs, or opinions from a sample.

• A. marketing decision support system
• B. sampling decision support system
• C. planning support system
• D. marketing support system

Explanation: A marketing decision support system combines data, analytical procedures, software, and hardware to help managers evaluate marketing…

• A. sampling size
• B. sampling procedure
• C. sampling unit
• D. sampling scale

Explanation: The sampling unit identifies who is eligible to be surveyed, such as individuals, households, or organisations.

• A. define problem
• B. stating research objectives
• C. deciding research approach
• D. both A and B

Explanation: Marketing research begins by defining the management problem and setting the research objectives, which are normally treated together as…

• A. ethnographic research
• B. demographic research
• C. psychographic research
• D. geographical research

Explanation: Ethnographic research borrows methods from social sciences, especially anthropology, to study people in their natural cultural and social…

• A. internal marketing metrics
• B. perceived metrics
• C. quality metrics
• D. loyalty metrics

Explanation: Relative employee satisfaction evaluates how employees feel about their organisation and work compared with a reference point, making it…

• A. geographic attack
• B. encirclement attack
• C. flank attack
• D. guerilla attack

Explanation: Guerrilla attacks are small-scale, often unconventional attacks used to weaken or unsettle a competitor rather than confront it directly.

• A. responsive anticipation
• B. creative anticipation
• C. geographical anticipation
• D. selective anticipation

Explanation: A response that begins before the expected change occurs is anticipative rather than merely reactive.

• A. bypass attack
• B. guerilla attack
• C. flank attack
• D. frontal attack

Explanation: A flank attack targets weaknesses or gaps in a competitor's coverage and then fills those gaps with a stronger offering.

• A. more resources
• B. less resources
• C. strategic fir
• D. bypass fit

Explanation: A frontal attack is costly because the challenger meets the competitor directly, so the firm with greater resources usually has the…

• A. responsive marketers
• B. anticipative marketers
• C. creative marketers
• D. market driven marketers

Explanation: Creative marketers go beyond stated needs and develop solutions customers did not previously request but may strongly value.

• A. market diversification
• B. market stretching
• C. market broadening
• D. market defense

Explanation: Market broadening shifts attention from the present product to the wider generic need it serves, opening possibilities beyond the current…

• A. counteroffensive defense
• B. preemptive defense
• C. offensive defense
• D. position defense

Explanation: In a counteroffensive defense, a market leader responds to a competitor's attack by striking back, often against the competitor's exposed…

• A. creative marketers
• B. market driven marketers
• C. responsive marketers
• D. anticipative marketers

Explanation: Anticipative marketers study emerging needs and prepare offerings for what customers are likely to want in the near future.

• A. strategic withdrawal
• B. planned contraction
• C. unplanned withdrawal
• D. both A and B

Explanation: Planned contraction, also called strategic withdrawal, means abandoning weaker markets and concentrating resources on stronger ones.