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In marketing metrics, the 'willingness to change' is best classified as __________?

Correct answer: B. internal marketing metrics

  • A. quality metrics
  • B. internal marketing metrics
  • C. loyalty metrics
  • D. perceived metrics

Explanation

Employees’ willingness to change reflects their attitudes and readiness within the organisation, so it is an internal marketing metric. Loyalty metrics normally measure customer retention, repeat purchase, or commitment.

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