A company's survey to access people's knowledge, preferences and beliefs are classified as __________?
Correct answer: A. survey research
- A. survey research
- B. focus group researcher
- C. ethnographic research
- D. observational research
Explanation
Survey research uses structured questions to measure people’s knowledge, preferences, beliefs, or opinions from a sample. Focus groups involve guided group discussion, while observation records behaviour rather than directly asking these questions.
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