A coordinate collection of procedures, data, systems with supporting hardware and software is defined as ____________?
Correct answer: A. marketing decision support system
- A. marketing decision support system
- B. sampling decision support system
- C. planning support system
- D. marketing support system
Explanation
A marketing decision support system combines data, analytical procedures, software, and hardware to help managers evaluate marketing decisions. The other options are not the standard name for this integrated marketing information tool.
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