The marketer who discovers the customer solutions which they do not offer is considered as _____________?
Correct answer: B. creative marketers
- A. responsive marketers
- B. creative marketers
- C. anticipative marketers
- D. market driven marketers
Explanation
Creative marketers go beyond stated needs and develop solutions customers did not previously request but may strongly value. Responsive marketers mainly satisfy needs that customers have already expressed.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
In frontal attack, only that company wins, who have __________?
The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?
The marketing response comes into action before a change takes place is classified as ___________?
The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
The defense in which market leader attacks and hits the others flank is classified as ___________?
The marketer who looks forward for the customer's needs in near future is classified as ____________?