The marketer who looks forward for the customer's needs in near future is classified as ____________?
Correct answer: D. anticipative marketers
- A. creative marketers
- B. market driven marketers
- C. responsive marketers
- D. anticipative marketers
Explanation
Anticipative marketers study emerging needs and prepare offerings for what customers are likely to want in the near future. Responsive marketers react mainly to needs that customers have already expressed.
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