Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 33 of 85
- A. mobile defense
- B. static defense
- C. stable defense
- D. unstable defenses
Explanation: A mobile defense protects leadership by expanding into new territories or markets, often through diversification, so the firm is not…
Correct answer: mobile defense- A. encirclement attack
- B. flank attack
- C. frontal attack
- D. resource attack
Explanation: An encirclement attack launches offensives on several fronts to surround the competitor and capture a broad territory.
Correct answer: encirclement attack- A. position defense
- B. flank defense
- C. preemptive defense
- D. offensive defense
Explanation: A preemptive defense strikes competitors before they can attack effectively, disrupting their plans and keeping them off balance.
Correct answer: preemptive defense- A. active firms
- B. proactive firms
- C. reactive firms
- D. responsive firms
Explanation: Proactive firms anticipate future customer needs, accept calculated risks and remain flexible while shaping market change.
Correct answer: proactive firms- A. counterfeiter
- B. cloner
- C. imitator
- D. adapter
Explanation: An imitator copies important features of the leader’s product but deliberately differentiates elements such as price, packaging or…
Correct answer: imitator- A. flank attack
- B. frontal attack
- C. bypass attack
- D. guerilla attack
Explanation: A frontal attack directly matches the competitor on major elements such as product, price and distribution.
Correct answer: frontal attack- A. technological attack
- B. geographic attack
- C. strategic attack
- D. planned attack
Explanation: A geographic attack targets territories where the competitor is weak or underperforming, allowing the challenger to gain ground without…
Correct answer: geographic attack- A. imitator
- B. adapter
- C. counterfeiter
- D. cloner
Explanation: A cloner reproduces the market leader’s product and packaging with only minor variations.
Correct answer: cloner- A. imitator
- B. adapter
- C. counterfeiter
- D. cloner
Explanation: An adapter takes the leader's product and improves or modifies it for its own market offering.
Correct answer: adapter- A. responsive marketers
- B. anticipative marketers
- C. creative marketers
- D. market driven marketers
Explanation: A responsive marketer identifies a need that customers have already stated and meets it effectively.
Correct answer: responsive marketers- A. position defense
- B. flank defense
- C. counter defense
- D. offensive defense
Explanation: Position defense protects the brand's established and most desirable place in customers' minds.
Correct answer: position defense652. The defense which supports possible counterattack of other marketer's is classified as ____________?
- A. counter defense
- B. offensive defense
- C. position defense
- D. flank defense
Explanation: Flank defense protects vulnerable sides of the market and creates positions from which a counterattack can be launched.
Correct answer: flank defense- A. counterfeiter
- B. cloner
- C. imitator
- D. adapter
Explanation: A counterfeiter makes an unauthorized duplicate of the leader's product and sells it through illegal channels or the black market.
Correct answer: counterfeiter654. The comparison of past time series as seasonal sales and sales trend is included in ____________?
- A. time-series analysis
- B. expert opinion
- C. sales force opinion
- D. buyer's intentions
Explanation: Time-series analysis examines historical sales data over time, including seasonal patterns and long-term trends.
Correct answer: time-series analysis- A. market equilibrium point
- B. Company's equilibrium point
- C. horizontal axis
- D. vertical axis
Explanation: In a market-demand graph, the resulting level of demand is conventionally plotted on the vertical axis, while the influencing variable…
Correct answer: vertical axis- A. product demand
- B. market share
- C. market index
- D. product index
Explanation: Selective demand is demand for a particular product or brand, and the firm's relative success in capturing that demand is expressed as…
Correct answer: market share- A. product-index percentage
- B. market share percentage
- C. product potential percentage
- D. product-penetration percentage
Explanation: Product penetration percentage measures the proportion of a population that owns or uses a product or service.
Correct answer: product-penetration percentage- A. super trend
- B. fabulous trend
- C. techno-socio trend
- D. mega trend
Explanation: A megatrend is a broad, slow-moving economic, technological, social, or demographic change that continues for many years and influences…
Correct answer: mega trend- A. low market penetration index
- B. high market penetration index
- C. fixed index
- D. zero index
Explanation: A low market-penetration index indicates that the company has captured only a relatively small share of the market and may have room to…
Correct answer: low market penetration index- A. trend
- B. mega trend
- C. minor fad
- D. market disaster
Explanation: A trend is a direction or sequence of events that develops over time and can often be identified early enough to help predict the market's…
Correct answer: trend