The defense which supports possible counterattack of other marketer's is classified as ____________?
Correct answer: D. flank defense
- A. counter defense
- B. offensive defense
- C. position defense
- D. flank defense
Explanation
Flank defense protects vulnerable sides of the market and creates positions from which a counterattack can be launched. Position defense focuses on defending the brand's central market position, not its exposed flanks.
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