The marketer, who finds a stated need and fulfills it with the best market offering is classified as ____________?
Correct answer: A. responsive marketers
- A. responsive marketers
- B. anticipative marketers
- C. creative marketers
- D. market driven marketers
Explanation
A responsive marketer identifies a need that customers have already stated and meets it effectively. An anticipative marketer tries to predict needs before customers express them, while a creative marketer discovers needs customers have not yet recognized.
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