The marketing attack in which the attacker matches its product, price and distribution is classified as ____________?
Correct answer: B. frontal attack
- A. flank attack
- B. frontal attack
- C. bypass attack
- D. guerilla attack
Explanation
A frontal attack directly matches the competitor on major elements such as product, price and distribution. Flank, bypass and guerrilla attacks avoid a direct full-scale confrontation.
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