The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as ______________?
Correct answer: B. proactive firms
- A. active firms
- B. proactive firms
- C. reactive firms
- D. responsive firms
Explanation
Proactive firms anticipate future customer needs, accept calculated risks and remain flexible while shaping market change. Reactive firms mainly respond after competitors or customers have already created the change.
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