Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 34 of 85
- A. product-share
- B. sales response functions
- C. company market share
- D. potential customers
Explanation: A sales-response function describes how changes in marketing expenditure, such as advertising or promotion, affect product sales.
Correct answer: sales response functions- A. corporate environmentalism
- B. individual environmentalism
- C. market environmentalism
- D. environment segmentation
Explanation: Corporate environmentalism is the recognition that environmental concerns should be incorporated into the firm's strategic planning and…
Correct answer: corporate environmentalism- A. product potential
- B. market potential
- C. demand
- D. sales
Explanation: Market potential is the maximum possible sales of a product for all sellers in a market under a specified environment and level of…
Correct answer: market potential- A. expanding expenditure
- B. limited expenditure
- C. expansible market
- D. no expansible market
Explanation: A nonexpansible market does not grow when competing firms increase their marketing expenditures, because the total market demand is…
Correct answer: no expansible market- A. sales
- B. marketing effort
- C. raw material cost
- D. production
Explanation: In a sales forecast graph, the vertical axis normally measures the dependent outcome, sales, while the horizontal axis may show time…
Correct answer: sales- A. multiple-factor index method
- B. chain-ratio method
- C. market-buildup method
- D. demand-buildup method
Explanation: The market-buildup method estimates market potential by identifying potential buyers and adding their likely purchases, often using…
Correct answer: market-buildup method- A. high
- B. low
- C. zero
- D. fixed
Explanation: A high market-penetration index means the market is already close to its potential, so firms compete more aggressively for existing…
Correct answer: high- A. company demand
- B. potential demand
- C. estimated demand
- D. minimum demand
Explanation: Company demand is the estimated share of total market demand expected for a particular company’s product.
Correct answer: company demand- A. higher the potential
- B. lower the potential
- C. higher the buying power
- D. lower the buying power
Explanation: A low product-penetration percentage shows that many potential customers have not yet adopted or purchased the product.
Correct answer: higher the potential- A. potential demand
- B. estimated demand
- C. company demand
- D. minimum demand
Explanation: Company demand reflects the demand expected for a firm’s offering after considering how customers perceive its value relative to competing…
Correct answer: company demand- A. marketing management
- B. building marketing records
- C. field work
- D. marketing intelligence on internet
Explanation: Public blogs and complaint websites provide externally available information about customers, competitors and market reactions.
Correct answer: marketing intelligence on internet- A. statistical demand
- B. exponential demand
- C. economic demand
- D. product demand
Explanation: Statistical demand analysis measures how causal variables such as income, price and advertising affect demand.
Correct answer: statistical demand- A. internal records
- B. external records
- C. private records
- D. public records
Explanation: The order-to-payment cycle records orders, shipments, invoices and payments generated through the company’s operations.
Correct answer: internal records- A. low market penetration index
- B. high market penetration index
- C. stretched market penetration index
- D. strict demand
Explanation: A low market-penetration index indicates that actual market usage is still well below total potential usage.
Correct answer: low market penetration index- A. chain-ratio method
- B. supply ratio method
- C. raw material ratio
- D. fixed cost ratio
Explanation: The chain-ratio method starts with a base population or market figure and successively applies percentage adjustments to estimate demand.
Correct answer: chain-ratio method- A. market potential
- B. market demand
- C. product potential
- D. share potential
Explanation: Market potential is the upper limit of market demand when industry marketing expenditure becomes extremely large, so further expenditure…
Correct answer: market potential- A. product marketing
- B. service marketing
- C. internet based market intelligence
- D. market development
Explanation: Independent review websites provide information about markets, products, and customer services, so they are examples of internet-based…
Correct answer: internet based market intelligence- A. socio-techno environment
- B. political-legal environment
- C. technology trends
- D. social trends
Explanation: Business legislation and pressure from special-interest groups arise from laws, government action, and regulatory influence, which…
Correct answer: political-legal environment- A. forecasting
- B. ratio method
- C. factor method
- D. point scale method
Explanation: Forecasting is the systematic anticipation of future buyer behaviour or demand under stated conditions.
Correct answer: forecasting- A. fad
- B. trend
- C. competitor's effect
- D. competitive marketing
Explanation: A trend is a durable pattern or sequence of events that develops with momentum over time.
Correct answer: trend