The lower the product-penetration percentage, the ___________?
Correct answer: A. higher the potential
- A. higher the potential
- B. lower the potential
- C. higher the buying power
- D. lower the buying power
Explanation
A low product-penetration percentage shows that many potential customers have not yet adopted or purchased the product. Therefore, the product has higher remaining market potential.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The estimated share of market in the reference of company's product is called __________?
The price margins fall and price competition increases when the index of market penetration is ____________?
The estimation of potential buyers and estimation of potential purchases is classified as ____________?
The products and services are perceived value as compared to the competitors is dependent on ___________?
The 'public blogs' and customer complaint sites are examples of ___________?
Measuring the impact of casual factors such as income and price is called __________?