The estimation of potential buyers and estimation of potential purchases is classified as ____________?
Correct answer: C. market-buildup method
- A. multiple-factor index method
- B. chain-ratio method
- C. market-buildup method
- D. demand-buildup method
Explanation
The market-buildup method estimates market potential by identifying potential buyers and adding their likely purchases, often using industry or customer-level data. The chain-ratio method instead applies successive percentage adjustments to a broader base.
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