The recognition of needs to integrate environmental issues into firm's strategic plans is called ___________?

Correct answer: A. corporate environmentalism

  • A. corporate environmentalism
  • B. individual environmentalism
  • C. market environmentalism
  • D. environment segmentation

Explanation

Corporate environmentalism is the recognition that environmental concerns should be incorporated into the firm's strategic planning and marketing decisions. It applies at the organizational level, unlike individual environmentalism.

Written and checked by , editorLast updated
Report an error

The more specific you are, the faster it gets fixed. A source beats an opinion.

Prefer email? support@testustad.com

About Marketing

Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.

Practise Marketing

1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.

Exams that ask Management Sciences questions like this

Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.

More Marketing questions