When the company's marketing expenditures affect its product sales, this is concluded as ____________?
Correct answer: D. sales response functions
- A. product-share
- B. potential customers
- C. company market share
- D. sales response functions
Explanation
A sales-response function describes how changes in marketing expenditure, such as advertising or promotion, affect product sales. Market share and product share measure outcomes rather than the expenditure-sales relationship itself.
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