Under a given set of conditions, the art of anticipating and the behaviors of buyers is called ____________?
Correct answer: A. forecasting
- A. forecasting
- B. ratio method
- C. factor method
- D. point scale method
Explanation
Forecasting is the systematic anticipation of future buyer behaviour or demand under stated conditions. The ratio, factor, and point-scale methods are techniques that may support forecasting, not the overall activity itself.
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