The market demand relevant to industry marketing expenditure show infinity, is said to be _____________?
Correct answer: D. market potential
- A. share potential
- B. market demand
- C. product potential
- D. market potential
Explanation
Market potential is the upper limit of market demand when industry marketing expenditure becomes extremely large, so further expenditure produces little additional demand. It represents the market ceiling rather than demand at a particular spending level.
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