Motivating retailers and collection of intelligence by hiring external experts are the part of ___________?
Correct answer: C. marketing intelligence system
- A. market development system
- B. market record system
- C. marketing intelligence system
- D. market information system
Explanation
A marketing intelligence system gathers ongoing information about competitors, retailers, customers, and market conditions, including information obtained through external experts. Its purpose is to support marketing decisions with current external intelligence.
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