The market consists on the set of customers, for which the company wants to pursue its business is called _____________?
Correct answer: C. target market
- A. penetrated market
- B. potential market
- C. target market
- D. available market
Explanation
The target market is the specific group of customers a company selects and intends to serve. The potential or available market includes broader groups that may not be chosen as the firm's focus.
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