The higher level of selective demand for the product is referred as ____________?
Correct answer: C. market share
- A. product demand
- B. market index
- C. market share
- D. product index
Explanation
Selective demand is demand for a particular product or brand, and the firm's relative success in capturing that demand is expressed as market share. Product demand alone refers to the amount demanded, not the firm's proportion of the market.
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