In marketing, the 'Relative Employee Satisfaction' is best classified as __________?
Correct answer: A. internal marketing metrics
- A. internal marketing metrics
- B. perceived metrics
- C. quality metrics
- D. loyalty metrics
Explanation
Relative employee satisfaction evaluates how employees feel about their organisation and work compared with a reference point, making it an internal marketing metric. Perceived and loyalty metrics are generally used to assess customer views and commitment.
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