The small, conventional and unconventional marketing attacks are classified as ___________?
Correct answer: D. guerilla attack
- A. geographic attack
- B. encirclement attack
- C. flank attack
- D. guerilla attack
Explanation
Guerrilla attacks are small-scale, often unconventional attacks used to weaken or unsettle a competitor rather than confront it directly. Geographic, encirclement and flank attacks describe different patterns of competitive action.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
In marketing, the 'Relative Employee Satisfaction' is best classified as __________?
The type of research in which the finders use tools from social sciences disciplines is called __________?
The first step in marketing research process is to
The marketing response comes into action before a change takes place is classified as ___________?
The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?
In frontal attack, only that company wins, who have __________?