Free Marketing MCQs with Answers

• A. unit metrics
• B. procedural metrics
• C. marketing external metrics
• D. sampling metrics

Explanation: Relative perceived quality compares customers' perception of a firm's quality with that of competitors, so it is an external marketing…

• A. marketing dashboards
• B. customer dashboards
• C. stakeholder's dashboards
• D. unit dashboards

Explanation: A marketing dashboard presents marketing data and insights in an organized, accessible format so managers can monitor performance and…

• A. indicated service firms
• B. syndicated research firms
• C. research firms
• D. special marketing firms

Explanation: Syndicated research firms collect information on markets, consumers and trade channels, then sell the same research report to multiple…

• A. stakeholder performance scorecard
• B. marketing dashboards
• C. customer performance scorecard
• D. market performance record

Explanation: A stakeholder performance scorecard tracks satisfaction and performance among groups that affect the company, including employees…

• A. marketing-mix modeling
• B. customer-mix modeling
• C. data-mix modeling
• D. market oriented research

Explanation: Marketing-mix modeling combines data such as media expenditure, sales and retailer scanner information to estimate how marketing…

• A. collecting the information
• B. storing the findings
• C. ignoring competitive prices
• D. analyzing the marketing information

Explanation: After defining the problem, developing the research plan and collecting information, researchers analyze the marketing information as the…

• A. close-ended questions
• B. rating scale
• C. open-ended questions
• D. stratified sampling

Explanation: Close-ended questions provide a predetermined list of possible answers, making responses easy to code and tabulate.

• A. quantitative measures
• B. qualitative measures
• C. open-ended questionnaire
• D. close-ended questionnaire

Explanation: Qualitative measures use relatively unstructured techniques to uncover a broad range of responses, perceptions and motivations.

• A. internal marketing metrics
• B. perceived metrics
• C. quality metrics
• D. loyalty metrics

Explanation: Awareness of organisational goals concerns how well employees understand the company's aims, so it is an internal marketing metric.

• A. demographic research
• B. psychographic research
• C. ethnographic research
• D. observational research

Explanation: Observational research gathers information by watching relevant behaviour or conditions rather than relying only on respondents' reports.

• A. sampling size
• B. sampling unit
• C. sampling scale
• D. sampling procedure

Explanation: The question of how many individuals to survey concerns the sample size, written here as “sampling size.” Sampling unit identifies who…

• A. open-ended questionnaire
• B. close-ended questionnaire
• C. quantitative measures
• D. qualitative measures

Explanation: Qualitative measures help researchers explore perceptions, meanings and motivations about a product or brand, often through open-ended…

• A. intention-to-buy scale
• B. ranking scale
• C. Two option answer
• D. least important scale

Explanation: An intention-to-buy scale measures how likely or willing a respondent is to purchase a product.

• A. research plan development
• B. problem definition
• C. deciding mission statement
• D. reporting of findings

Explanation: The research plan specifies how the study will be conducted, including the research approach, data sources and sampling plan.

• A. thematic appreciation test
• B. story appreciation test
• C. graphic appreciation test
• D. word appreciation test

Explanation: The thematic appreciation test presents a picture and asks respondents to describe or interpret what they see, often revealing underlying…

• A. relative employee satisfaction
• B. level of customer dissatisfaction
• C. active innovation support
• D. both A and C

Explanation: Internal marketing metrics assess employee-related conditions, including employee satisfaction and support for innovation.

• A. visualizations
• B. personifications
• C. laddering
• D. associations

Explanation: Visualization techniques ask participants to express perceptions through collages, drawings or other images rather than only words.

• A. marketing external metrics
• B. sampling metrics
• C. unit metrics
• D. procedural metrics

Explanation: Customer loyalty and retention measure the market's response to a firm's marketing and its ability to keep customers.

• A. unit dashboards
• B. brand metrics pathway
• C. marketing dashboards
• D. stakeholder's dashboards

Explanation: A brand metrics pathway links brand strength and equity with longer-term customer outcomes and financial health.

• A. customer's metrics pathway
• B. unit metrics pathway
• C. cash-flow metrics pathway
• D. brand metrics pathway

Explanation: Brand equity tracks the long-term value created by a brand and its effects on customer behaviour and business performance.