The unstructured technique that allows a possible range of responses is classified as ________?
Correct answer: B. qualitative measures
- A. quantitative measures
- B. qualitative measures
- C. open-ended questionnaire
- D. close-ended questionnaire
Explanation
Qualitative measures use relatively unstructured techniques to uncover a broad range of responses, perceptions and motivations. An open-ended questionnaire is one specific technique used within qualitative research, but the broader classification asked for is qualitative measures.
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