The companies which collect trade and consumer information are classified as _________?
Correct answer: B. syndicated research firms
- A. indicated service firms
- B. syndicated research firms
- C. research firms
- D. special marketing firms
Explanation
Syndicated research firms collect information on markets, consumers and trade channels, then sell the same research report to multiple clients. Research firms is broader and does not identify this shared-data business model.
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