The record of satisfaction of company's employees, suppliers and distributors is the part of __________?
Correct answer: A. stakeholder performance scorecard
- A. stakeholder performance scorecard
- B. marketing dashboards
- C. customer performance scorecard
- D. market performance record
Explanation
A stakeholder performance scorecard tracks satisfaction and performance among groups that affect the company, including employees, suppliers and distributors. A customer performance scorecard is limited to customers.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The companies which collect trade and consumer information are classified as _________?
A structured way to distribute the insights within the organization is called __________?
The 'Relative Perceived Quality' is classified as ___________?
The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
The fourth step in the marketing research process is __________?
The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?