Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. make the decision
- B. plan next corporate plan
- C. gather market data
- D. deciding decision alternatives
Explanation: After data collection, analysis, and interpretation, the findings are used to make the marketing decision.
Correct answer: make the decision- A. cash-flow metrics pathway
- B. brand metrics pathway
- C. company metrics pathway
- D. customer's metrics pathway
Explanation: The cash-flow metrics pathway evaluates whether marketing spending produces short-term financial returns and cash-flow effects.
Correct answer: cash-flow metrics pathway- A. collecting the information
- B. analyzing the information
- C. storing the findings
- D. ignoring competitive prices
Explanation: In the simplified marketing research process, collecting information follows problem definition and research planning, making it the third…
Correct answer: collecting the information- A. word association
- B. story completion
- C. thematic appreciation test
- D. all of the above
Explanation: Open-ended projective methods allow respondents to give relatively unrestricted responses, as in word association, story completion and…
Correct answer: all of the above- A. presenting the market data
- B. presenting the findings
- C. presenting the competitor's offering
- D. presenting marketing plan
Explanation: After defining the problem, developing the research plan, collecting information and analysing it, the fifth step is presenting the…
Correct answer: presenting the findings- A. sampling unit
- B. sampling size
- C. sampling procedure
- D. all of the above
Explanation: A sampling plan specifies whom to survey through the sampling unit, how many people to include through the sample size, and how to select…
Correct answer: all of the above- A. sentence completion
- B. story completion
- C. completely unstructured
- D. word association
Explanation: Story completion presents respondents with an incomplete story and asks them to supply its continuation, often revealing attitudes or…
Correct answer: story completion- A. customer performance scorecard
- B. market performance record
- C. stakeholder performance scorecard
- D. marketing dashboards
Explanation: A customer performance scorecard tracks customer-based measures and allows the firm to compare its performance from year to year.
Correct answer: customer performance scorecard- A. systematic research
- B. research validity
- C. marketing research
- D. research process
Explanation: Marketing research is the systematic design, collection, analysis and reporting of data relevant to a marketing situation.
Correct answer: marketing research- A. stakeholder satisfaction pathway
- B. company metrics pathway
- C. customer's metrics pathway
- D. unit metrics pathway
Explanation: Unit metrics focus on financial performance per unit, including unit marketing cost and the profit margin generated by each unit sold.
Correct answer: unit metrics pathway- A. projective techniques
- B. graphic projection
- C. situation projection
- D. picture projection
Explanation: Projective techniques ask respondents to interpret or construct meaning from an ambiguous stimulus, helping uncover motives they may not…
Correct answer: projective techniques- A. semantic differential
- B. Likert scale
- C. multiple choice
- D. dichotomous
Explanation: A multiple-choice question offers three or more response alternatives. A dichotomous question has only two choices, while Likert and…
Correct answer: multiple choice- A. semantic differential
- B. importance scale
- C. multidimensional scale
- D. least important scale
Explanation: An importance scale asks respondents to rate how important a listed attribute is, usually from very important to not at all important.
Correct answer: importance scale- A. semantic differential
- B. Likert scale
- C. multiple choice
- D. dichotomous
Explanation: A semantic differential scale records a respondent's position between two opposite adjectives, such as poor and excellent or modern and…
Correct answer: semantic differential- A. rating scale
- B. ranking scale
- C. distribution scale
- D. intention scale
Explanation: A rating scale asks respondents to evaluate an attribute along ordered levels, such as poor, average, good, and excellent.
Correct answer: rating scale- A. multiple choice
- B. dichotomous
- C. semantic differential
- D. Likert scale
Explanation: A Likert scale measures the degree of agreement or disagreement with a statement, commonly from strongly agree to strongly disagree.
Correct answer: Likert scale- A. marketing external metrics
- B. sampling metrics
- C. unit metrics
- D. procedural metrics
Explanation: Market share measures a company's performance relative to the total market, so it is an external marketing metric.
Correct answer: marketing external metrics- A. primary data sources
- B. secondary data sources
- C. external marketing
- D. internal marketing
Explanation: Observation, focus groups, and surveys gather new information directly from respondents or situations, making them primary data sources.
Correct answer: primary data sources- A. develop research plan
- B. defining research objectives
- C. analyzing market offerings
- D. storing the findings
Explanation: After identifying the marketing problem and defining the research objectives, the researcher develops a research plan specifying data…
Correct answer: develop research plan- A. custom marketing research firms
- B. designed researches
- C. customer oriented research firms
- D. None of above
Explanation: Custom marketing research firms are hired for particular projects and design studies according to an individual client's requirements.
Correct answer: custom marketing research firms