The fifth step in the marketing research process is __________?
Correct answer: B. presenting the findings
- A. presenting the market data
- B. presenting the findings
- C. presenting the competitor's offering
- D. presenting marketing plan
Explanation
After defining the problem, developing the research plan, collecting information and analysing it, the fifth step is presenting the findings to decision-makers. The other options refer to activities outside this standard sequence.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
In making of questionnaire, the 'open-ended question' includes ________?
The third step in the marketing research process is ___________?
The analysis of how well marketing expenditures are achieving company's short-term returns is classified as __________?
The researchers sampling plan consists of _______?
The technique of asking respondents to complete the given story is called _________?
The record that shows how company is performing year after year is classified as _________?