The fifth step in the marketing research process is __________?
Correct answer: B. presenting the findings
- A. presenting the market data
- B. presenting the findings
- C. presenting the competitor's offering
- D. presenting marketing plan
Explanation
After defining the problem, developing the research plan, collecting information and analysing it, the fifth step is presenting the findings to decision-makers. The other options refer to activities outside this standard sequence.
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