The record that shows how company is performing year after year is classified as _________?
Correct answer: A. customer performance scorecard
- A. customer performance scorecard
- B. market performance record
- C. stakeholder performance scorecard
- D. marketing dashboards
Explanation
A customer performance scorecard tracks customer-based measures and allows the firm to compare its performance from year to year. A marketing dashboard is a broader monitoring display rather than this specific record.
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