The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
Correct answer: B. importance scale
- A. semantic differential
- B. importance scale
- C. multidimensional scale
- D. least important scale
Explanation
An importance scale asks respondents to rate how important a listed attribute is, usually from very important to not at all important. Semantic differential measures position between opposing adjectives, so it is not the precise format described.
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