The technique in which the people create picture of collage or other drawings to depict consumer's perceptions is called _________?
Correct answer: A. visualizations
- A. visualizations
- B. personifications
- C. laddering
- D. associations
Explanation
Visualization techniques ask participants to express perceptions through collages, drawings or other images rather than only words. Personification instead represents a brand or product as if it were a person.
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