The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?
Correct answer: D. word association
- A. word appreciation test
- B. graphic appreciation test
- C. completely unstructured
- D. word association
Explanation
In word association, the respondent gives the first word or idea that comes to mind after seeing a stimulus. A word appreciation test is not the standard name for this technique.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
An analysis of long term marketing impacts through measuring brand equity is called _________?
A company's overall financial health of brand and future customer perspective is classified as ____________?
The 'customer loyalty or retention' is best classified as __________?
The collection of data through primary and secondary data sources is classified as __________?
The 'consumer's satisfaction' level is classified as ___________?
The technique of asking respondents for completing presented sentences is said to be ____________?