The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?

Correct answer: B. word association

  • A. word appreciation test
  • B. word association
  • C. completely unstructured
  • D. graphic appreciation test

Explanation

In word association, the respondent gives the first word or idea that comes to mind after seeing a stimulus. A word appreciation test is not the standard name for this technique.

Written and checked by , editorLast updated
Report an error

The more specific you are, the faster it gets fixed. A source beats an opinion.

Prefer email? [email protected]

About Marketing

Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.

Practise Marketing

1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.

Discussion

Stuck on an option, or know a faster way to get there? Ask or explain it here.

No comments yet. Be the first to explain this one.

Exams that ask Management Sciences questions like this

Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.

More Marketing questions