All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 124 of 189
- A. buyer's equity
- B. negative brand equity
- C. positive brand equity
- D. market share equity
Explanation: Positive brand equity exists when consumers respond more favourably to a product because they recognize and value its brand.
Correct answer: positive brand equity- A. brand classification
- B. brand association
- C. brand prestige
- D. brand dilution
Explanation: Brand dilution occurs when a brand's associations become weaker or less distinctive, so consumers think less about the brand or connect…
Correct answer: brand dilution2463. The parent brand if it is associated with multiple products in brand extension is called _________?
- A. family brand
- B. product extension
- C. sub-product
- D. parent company
Explanation: A family brand is a common parent name used across several related products.
Correct answer: family brand- A. external marketing
- B. internal branding
- C. internal marketing
- D. external branding
Explanation: Internal branding equips and motivates employees to understand and deliver the brand promise.
Correct answer: internal branding2465. The parent brand introducing new product within the existing category is considered as __________?
- A. parent extension
- B. category extension
- C. line extension
- D. brand extension
Explanation: A line extension adds a new product, flavour, size or variant within an existing product category under the parent brand.
Correct answer: line extension- A. market multiplier
- B. program multiplier
- C. customer multiplier
- D. customer multiplier
Explanation: The market multiplier measures how market performance, such as sales and market share, is converted into shareholder value.
Correct answer: market multiplier- A. transferable
- B. unmemorable
- C. adoptable
- D. protectable
Explanation: Defensive brand elements should be memorable, transferable, adaptable and protectable so competitors cannot easily weaken the brand.
Correct answer: unmemorable- A. parent brand
- B. product extension
- C. sub-brand
- D. brand extension
Explanation: A sub-brand combines an established parent brand with a new brand name to distinguish a particular offering.
Correct answer: sub-brand- A. brand valuation
- B. assets evaluation
- C. brand audit
- D. brand tracking studies
Explanation: Brand tracking studies repeatedly collect quantitative measures such as awareness, associations, preference and loyalty to monitor brand…
Correct answer: brand tracking studies- A. price elasticity
- B. associations
- C. communications
- D. risk profile
Explanation: Price elasticity shows how strongly demand changes when price changes, helping assess the market performance and financial value created…
Correct answer: price elasticity- A. brand salience
- B. brand performance
- C. brand imagery
- D. brand feelings
Explanation: Brand salience is the likelihood that customers will recall or recognize a brand in a buying or consumption situation.
Correct answer: brand salience- A. performance
- B. brand relevance
- C. presence
- D. advantage
Explanation: Brand relevance measures whether a brand meets consumers’ needs and fits their budget, so it addresses usefulness and affordability.
Correct answer: brand relevance- A. attachment
- B. product and trade
- C. price premiums
- D. market capitalization
Explanation: At the shareholder-value stage, the relevant outcome is the financial value created for owners, commonly reflected in market…
Correct answer: market capitalization- A. knowledge
- B. perceived knowledge
- C. energized knowledge
- D. brand knowledge
Explanation: In the BrandAsset Valuator, knowledge represents customers’ awareness and familiarity with a brand after it has established…
Correct answer: knowledge- A. attachment
- B. product and trade
- C. price premiums
- D. market capitalization
Explanation: The marketing-program investment stage considers the inputs used to build the brand, including the product and trade or distribution…
Correct answer: product and trade- A. customized brands
- B. value products
- C. brand
- D. super brands
Explanation: A brand is a name, symbol, design, or combination used to identify and distinguish a seller’s offering from competitors.
Correct answer: brand- A. brand responsiveness
- B. brand discount rate
- C. brand earnings
- D. brand value
Explanation: Brand value is the financial worth of a brand, calculated by discounting its forecast future earnings to their present value.
Correct answer: brand value- A. bait brands
- B. extract brands
- C. retained brands
- D. lifetime brands
Explanation: Bait brands are used by retailers or distributors to draw customers into the store, often through an attractive or low-priced offer.
Correct answer: bait brands2479. The stages in the brand development according to successive quadrants are considered as ___________?
- A. reporting grid
- B. power grid
- C. brand grid
- D. knowledge grid
Explanation: A brand grid maps the successive quadrants or stages through which a brand develops, helping assess its position and progression.
Correct answer: brand grid- A. brand responsiveness
- B. branding rate
- C. brand earnings
- D. brand architecture
Explanation: Brand architecture is the overall strategy for organizing a company's brands, sub-brands and product relationships.
Correct answer: brand architecture