The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
Correct answer: D. brand dilution
- A. brand classification
- B. brand association
- C. brand prestige
- D. brand dilution
Explanation
Brand dilution occurs when a brand's associations become weaker or less distinctive, so consumers think less about the brand or connect fewer meanings with it. Brand association is the connection itself, not its weakening.
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