The customer's emotional responses in relation to the brand are classified as _________?
Correct answer: B. brand feelings
- A. brand imagery
- B. brand feelings
- C. brand salience
- D. brand performance
Explanation
Brand feelings are the consumer's emotional reactions to a brand, such as warmth, excitement, security or social approval. Brand imagery concerns the mental picture of the typical user or usage situation rather than the emotional response itself.
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