The lower levels of esteem and knowledge are shown as _________?
Correct answer: C. strong new brands
- A. faded brands
- B. failed brands
- C. strong new brands
- D. existing brands
Explanation
Strong new brands typically have not yet built high esteem or consumer knowledge because they are recently introduced, although they may have strong differentiation and future potential. Faded brands generally have greater existing awareness but declining vitality.
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