When customers react favorably for specific brand and identify it differently, it is said to be __________?
Correct answer: A. positive brand equity
- A. positive brand equity
- B. negative brand equity
- C. buyer's equity
- D. market share equity
Explanation
Positive brand equity exists when consumers respond more favourably to a product because they recognize and value its brand. Negative equity produces a less favourable response than an otherwise identical unbranded product.
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