The activities and steps that inform and engage employees in building a brand is classified as __________?
Correct answer: C. internal branding
- A. external marketing
- B. internal marketing
- C. internal branding
- D. external branding
Explanation
Internal branding equips and motivates employees to understand and deliver the brand promise. Internal marketing is a broader term for treating employees as an internal market, while this wording specifically focuses on building the brand.
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