The extent to which value shown by market performance is shown in shareholder value is considered as ________?
Correct answer: C. market multiplier
- A. customer multiplier
- B. program multiplier
- C. market multiplier
- D. customer multiplier
Explanation
The market multiplier measures how market performance, such as sales and market share, is converted into shareholder value. The customer multiplier instead links customer perceptions and behaviour to market performance.
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