The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?
Correct answer: D. brand tracking studies
- A. brand valuation
- B. assets evaluation
- C. brand audit
- D. brand tracking studies
Explanation
Brand tracking studies repeatedly collect quantitative measures such as awareness, associations, preference and loyalty to monitor brand performance over time. A brand audit is a broader periodic qualitative and quantitative examination of the brand.
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