When the companies combine existing brand with new brands, the brands are called __________?
Correct answer: D. sub-brand
- A. parent brand
- B. product extension
- C. brand extension
- D. sub-brand
Explanation
A sub-brand combines an established parent brand with a new brand name to distinguish a particular offering. A brand extension uses an existing brand in a new product or category but does not necessarily create a separate new brand name.
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