In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
Correct answer: A. brand advantage
- A. brand advantage
- B. brand presence
- C. brand performance
- D. brand decline
Explanation
Brand advantage is the consumer belief that a brand offers a rational or emotional benefit superior to competing brands. Brand performance concerns how well the product actually meets functional needs, so it is narrower.
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