In BVA, the measurement of breadth of brand's appeal and its appropriateness is classified as ________?
Correct answer: B. relevance
- A. perceived relevance
- B. relevance
- C. perceived appropriateness
- D. energized relevance
Explanation
Relevance in the BrandAsset Valuator measures how broadly a brand appeals and whether it is appropriate or meaningful to consumers. Perceived relevance describes an individual judgment, but the named BVA dimension is relevance.
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